Content and media.
Editorial operations for event media brands. Repurposing show content, video and clipping, search visibility, visibility inside answer engines, and content performance.
13 articles · Content studio
- How to run editorial operations across event brands without duplicating workeditorial operations across event brandsEditorial operations across event brands duplicate work invisibly. A commissioning ledger makes the repeat countable before anyone argues about headcount.
- A content operations staffing model that survives eight shows a yearcontent operations staffing modelA content operations staffing model works only if you staff the constraint. Count touches per published asset, find the queue, and stop hiring writers into it.
- Syndicating articles between sibling brands without wrecking either one in searchsyndicating articles between sibling brandsSyndicating articles between sibling brands splits one ranking three ways. Pick a canonical home, syndicate excerpts, and keep a register of what went where.
- Building a year round content calendar around a show that happens onceyear round content calendarA year round content calendar for an annual show works best anchored to the registration curve. Four phases, and a concentration figure you can measure this week.
- Setting a publishing cadence between editions that keeps a show brand alivepublishing cadence between editionsA publishing cadence between editions holds crawl frequency and reader habit through the quiet months. How to set the floor and read crawl stats to check it.
- Choosing an evergreen and timely content mix for a seasonal event brandevergreen and timely content mixAn evergreen and timely content mix decides how much of a show brand's traffic has to be re-earned every month. Score commissions on decay half life.
- Turning session recordings into content assets your editorial team will actually usesession recordings into content assetsTurning session recordings into content assets needs a fixed extraction pass and an asset log keyed to the recording id, so reuse becomes a number you can read.
- A conference transcript editing workflow that turns raw speech into publishable copyconference transcript editing workflowA conference transcript editing workflow in three passes: attribution, filler removal and a check on figures quoted from stage, plus a vendor test.
- Turning a panel into an article that reads better than the sessionturning a panel into an articleTurning a panel into an article works when the piece is built around the disagreement rather than the running order. The arithmetic and the speaker check.
- Video clipping from session recordings without burning a week of editor timevideo clipping from session recordingsVideo clipping from session recordings costs editor hours in selection, not in editing. Write the selection rule first, then measure cost per published clip.
- Getting speaker release and recording rights settled before you clip anythingspeaker release and recording rightsA speaker release and recording rights form should name every downstream use. General permission to record settles almost nothing once clips and paid promotion start.
- Producing vertical clips from conference footage shot for a wide stagevertical clips from conference footageVertical clips from conference footage fail when the master was framed wide. Work the crop arithmetic, then price a tight second camera per delivered clip.
- Content repurposing rules that stop a portfolio filling up with thin duplicatescontent repurposing rulesContent repurposing rules should force a decision before publication: a reused asset earns a page only if it clears a written test, otherwise it gets a link.