Publishing operations.
Running many event brands at once. The brief as an artefact, intake, review and approval, brand systems, launching an edition, and naming and rebrands.
4 articles · Publishing engine
- What an event brief template must decide before anyone designs anythingevent brief templateAn event brief template only works if five sections carry an actual decision. Here is how to score a live brief, section by section, and what to cut.
- Which creative brief sections are decisions and which are just descriptioncreative brief sectionsCreative brief sections split into two kinds: decisions that must be made fresh each edition, and descriptions that can safely be copied forward.
- A brief quality score you can apply before work startsbrief quality scoreA brief quality score built from five items, each scored zero to two, gives a portfolio a number it can compare across shows before work starts.
- Treating the brief as source of truth when decks keep contradicting itbrief as source of truthMaking the brief the source of truth means every decision has one home, and any deck that disagrees with it gets deleted the same day it is found.